American Celebrates Silver Anniversary of the AAdvantage Programtitle
... And What a Rewarding 25 Years Its Been!
FORT WORTH, Texas, Jan. 3 /PRNewswire-FirstCall/ -- American Airlines is
celebrating the 25th anniversary of the AAdvantage(R) program -- the worlds
first frequent flyer program. When American Airlines launched the AAdvantage
program in 1981 with just under 300,000 members, some may have viewed the idea
as just another short-term marketing promotion. But 25 years later -- and
more than 50 million members strong -- American Airlines is celebrating the
AAdvantage programs silver anniversary.
"As the first program of its kind, were planning several promotions and
events to celebrate this milestone and extend sincere appreciation to our
members, partners and employees for the programs continued success," said
Kurt Stache, President of AAdvantage Marketing Programs. "The AAdvantage
program consistently ranks high as an influential factor in customer choice,
and we will work to continue to provide value to our loyal customers."
The program has grown to include a wide range of products and services
that offer numerous opportunities to earn miles. Members can earn miles with
more than 1,500 companies, including more than 35 hotel chains, more than 20
airlines, eight car-rental companies, 18 financial-service companies, and more
than 150 brand name retailers. In addition, members can earn miles when
making purchases with one of more than 60 affinity card products in 41 markets
around the globe.
Last year, more than 129 billion miles were redeemed, representing four
million awards to more than 850 AAdvantage award destinations worldwide.
Miles can also be redeemed for upgrades to First and Business Class cabins or
for things like AmericanAirlines Vacations packages, Admirals Club
memberships, hotel stays, car rentals, golf outings, spa services, magazine
subscriptions, or even savings for college.
The AAdvantage program may have been the first of its kind, but it has
been a quarter century of innovation and enhancement that have truly made it
the airline industrys largest and most robust travel awards program.
Happy 25th Anniversary to the AAdvantage program. To learn more about the
AAdvantage program and to become a member, visit
http://www.aa.com/aadvantage .
About American Airlines
American Airlines is the worlds largest airline. American, American
Eagle and AmericanConnection(R) serve 250 cities in over 40 countries with
more than 3,900 daily flights. The combined network fleet numbers more than
1,000 aircraft. Americans award-winning Web site, AA.com, provides users
with easy access to check and book fares, plus personalized news, information
and travel offers. American Airlines is a founding member of the oneworld(SM)
Alliance, which brings together some of the best and biggest names in the
airline business, enabling them to offer their customers more services and
benefits than any airline can provide on its own. Together, its members serve
more than 600 destinations in over 135 countries and territories. American
Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR
Corporation (NYSE: AMR). AmericanAirlines, American Eagle,
AmericanConnection, AA.com and AAdvantage are registered trademarks of
American Airlines, Inc.
AmericanAirlines(R) We know why you fly(SM)
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
