Eos Airlines Launches Extensive Marketing Campaign Featuring an Innovative Rewards Programtitle
Customer Feedback Leads to Introduction of The Commercial Corporate Jet(TM),
Eos Club 48 Rewards, And an Exclusive Concierge Service From Quintessentially
PURCHASE, N.Y., Jan. 10 /PRNewswire/ -- In response to strong customer
feedback and outstanding media reviews since its inaugural flight in October,
Eos Airlines today launches an extensive marketing campaign introducing The
Commercial Corporate Jet(TM) as a brand theme, and an innovative rewards
program unlike any in the industry, Eos Club 48. In furthering its service
offerings, Eos also announces its exclusive concierge partnership with
Quintessentially.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050608/NYW077LOGO )
"This new campaign clearly expresses our competitive points of
differentiation, which are significant to international business executives
who prize exceptional service, quality and value," said David Spurlock,
founder and chief executive officer of Eos Airlines. "Everything changes on
an Eos flight. Our guests tell us we exceed anything theyve ever experienced
from business and first class on legacy carriers, and even corporate jets for
comfort, working in groups or relaxing in private. The Commercial Corporate
Jet and Club 48 eliminate all the compromises theyve made before, ushering in
a new era of expectations from their airline specialist."
A supporting multi-million dollar advertising campaign, developed by
AgencySacks, begins today as part of the broad effort. The ads follow a
consistent layout featuring a headline media quote and the central theme "With
only 48 guests on a plane built for 220, everything changes. Eos Introduces
The Commercial Corporate Jet." Eos ads will appear in targeted newspaper,
magazine, online, and outdoor placements through first quarter, correlating
with the expected increase in New York and London business traffic, which the
airline serves daily. Among the targeted publications include The New York
Times, Wall Street Journal, The Daily Telegraph, Business Week, Fortune,
Forbes, European Business, Gotham, and Avenue, among others.
"True success in advertising comes when we are able to position a new
category for a client," observed Andrew Sacks, president of AgencySacks.
"When we can do this, the company competes in a category of one. In
developing The Commercial Corporate Jet theme, we listened hard to what Eos
guests were saying. Eos is offering them more space, comfort and service than
any commercial airline."
Club 48 Redefines Loyalty and Customer Appreciation Programs
Among many choices, Eos Club 48 offers guests the option to redeem rewards
for travel on any airline, without restrictions, guaranteed, making it the
first and only of its kind in the industry. Such travel rewards, in addition
to premium merchandise and luxurious experiences, are accessible to guests
after enrollment and booking just one round trip on Eos at
http://www.eosairlines.com. Upon doing so guests immediately receive 80,000
points, or the equivalent of $800 US dollars worth of rewards on their first
round trip.
"Eos Club 48 is unprecedented. No other airline offers the option to
redeem rewards for travel on any airline without restrictions, guaranteed.
Weve raised the desirability and immediacy factor, keeping in mind what
really resonates and matters to traveling business executives," said John
Rindlaub, executive vice president of Marketing, Eos Airlines. "While other
programs limit rewards to the individual airline or confuse members with
complex restrictions, impressive rewards begin after just one round-trip on
Eos through a simple, flexible, and highly personalized process where guests
are known by their name and not a number."
Among the premium merchandise and luxurious experiences available to
members after just one booked round trip on Eos include Apple iPods with Bose
Sound Docks, Tumi Luggage, a dinner party for four at Nobu in New York City,
and special treatments at the best spas in London and New York.
As official concierge partner to Eos, Quintessentially provides traveling
guests with a dedicated team available 24/7 leading up to and during their
trip, and at both Eos lounges in New York and London during scheduled
departures. Quintessentially can give Eos guests access to the seemingly
inaccessible, including tickets to the most sought-after shows and concerts,
reservations at the hottest restaurants, to arranging for an unscheduled
meeting in a fully equipped conference room, meeting both their leisure and
business needs.
"As a top-rated international concierge service, Quintessentially brings
yet another significant point of differentiation for Eos, as we combine forces
to offer another industry exclusive," added Rindlaub. "This level of
personalization and convenience demonstrates the amount of focus and attention
we are dedicating to our guests, who will be pleasantly surprised how far Eos,
as an airline specialist, is willing to go."
In going further for its guests, should they be running late to the
airport, they can call Eos and a representative will meet them curbside to
take them through security. Once onboard, each guest enjoys an industry-
exclusive 21 square feet of personal space, or 40% more than traditional
business class seats, making the Eos seats more like a suite. Each "suite"
also includes a second companion seat allowing guests to converse face-to-face
comfortably, or work and dine together. A 78-inch lie-flat bed, exceptional
cuisine, and diverse entertainment choices complete the Eos experience.
Roundtrip unrestricted fares on Eos to and from New York and London are
$6,500 US, or on average 20% less than typical international first class and
business class fares on most legacy carriers, making Eos, The Commercial
Corporate Jet, one of the most significant values for international business
travelers available today.
About Eos Airlines
Founded in March 2003, Eos is a new single class premium airline dedicated
to serving the needs of the international business executive looking for the
ultimate in space, comfort, service and convenience. With only 48 seats on our
Boeing 757s, Eos offers an experience that surpasses private jets for comfort
and flexibility to work in groups or relax in private. We fly daily between
New York and London. For more information visit http://www.eosairlines.com
All referenced product names and services, and other marks in this press
release are the trademarks of their respective owners.
