Everlast to Launch Footwear in Europetitle
Expands licensing relationship with Germanys Globus Trading Group GmbH
NEW YORK, Jan. 3 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc.
(Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods, apparel
and other active lifestyle products under the Everlast brand name, today
announced that it expanded its licensing relationship with Globus Trading
Group GmbH, based in Nuremberg, Germany. As a result of the signing of a new
agreement, Globus will serve as Everlasts licensee for footwear in
Continental Europe (excluding the U.K. and Republic of Ireland). The new
Everlast products, which will include athletic and casual footwear, will be
sold through sporting goods retailers, department and athletic footwear
stores.
Last year, it was announced that Globus would serve as Everlasts licensee
for a variety of products including boxing equipment, apparel, underwear and
socks in various European countries.
Seth Horowitz, Chairman, CEO and President of Everlast, said, "The
expansion of our relationship with Globus is indicative of the success theyve
enjoyed with the brand since the onset of our relationship with them last
year. In addition, our expanded relationship with Globus complements our
recent agreement with Wilson Imports Ltd., which serves as a footwear licensee
in the U.K. and Republic of Ireland. Both of these companies possess
tremendous design, marketing and distribution strengths in their respective
marketplaces and will greatly enhance Everlasts brand exposure in quality
stores across all of Europe."
Globus president Konstantin Jung added, "There are few brands of
Everlasts global stature and appeal. The companys instantly recognizable
logo immediately conveys such key brand attributes as athleticism, durability
and quality. The power of the Everlast brand has contributed greatly to the
success weve enjoyed with our initial Everlast products and will undoubtedly
play an important role in the introduction of our footwear line."
Concluding, Mr. Horowitz said, "The success of our licensing program to
date is a validation of the brand and the global opportunities that lie ahead.
We will aggressively pursue additional licensing opportunities with both new
and existing licensees as a means to expand and enhance the value of the
Everlast brand."
About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting goods,
apparel and active lifestyle products under the Everlast brand name. Since
1910, Everlast has been the preeminent brand in the world of boxing and is
among the most dominant brands in the overall sporting goods and apparel
industries. Over the past 95 years, Everlast products have become the "Choice
of Champions(TM)", having been used for training and professional fights by
many of the biggest names in the sport. Everlast is the market leader in
nearly all of its product categories, responsible for leading eight of the top
ten boxing equipment products in sales. In addition to producing and marketing
boxing equipment and accessories, Everlast Worldwide Inc. licenses its brand
to providers of mens and womens sportswear and active wear, childrens wear,
footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At
the retail level, Everlasts licensed products generate over $700 million in
revenues. The companys Web site can be found at http://www.everlast.com.
Statements made in this Press Release that are estimates of past or future
performance are based on a number of factors, some of which are outside of the
Companys control. Statements made in this Press Release that state the
intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc.
and its management for the future are forward-looking statements. It is
important to note that actual results could differ materially from those
projected in such forward-looking statements. Information concerning factors
that could cause actual results to differ materially from those in forward-
looking statements is contained from time to time in filings of Everlast
Worldwide with the U.S. Securities and Exchange Commission. Copies of these
filings may be obtained by contacting Everlast Worldwide or the SEC.
