Boating Industry Magazine Announces 2005 Top 100 and Leadership Alliancetitle
SEATTLE, Dec. 2 /PRNewswire-FirstCall/ -- Alaska Airlines has named Greg
Latimer managing director of brand and product marketing, a newly created
position overseeing a wide range of marketing functions.
Latimer previously served as director of brand and product marketing,
leading a team responsible for branding and advertising, as well as product
marketing for inflight entertainment and aircraft cabin configurations. In his
new expanded role, Latimer will also oversee the airlines inflight catering
and consumer research functions.
"Greg is a standout leader responsible for managing some of Alaskas most
successful promotional projects and strategic partnerships," said Gregg
Saretsky, Alaskas executive vice president of marketing and planning.
Saretsky noted that Latimer recently led projects including the painting of
the "Salmon-Thirty-Salmon" aircraft and two Disneyland-themed aircraft. "We
are thrilled to have Greg in this expanded role and look forward to seeing the
continued positive impact his leadership will have on the company."
The announcement of Latimers new role coincides with the streamlining of
leadership roles in Alaskas marketing division. The airline also recently
named Steve Jarvis to the expanded role of vice president of sales and
customer experience.
Joining Alaska in 1992 as a mileage plan representative, Latimer has held
several marketing posts. He was named manager of advertising and promotions in
1996, director of advertising and promotions in 2001 and director of brand and
product marketing in 2005.
Latimer earned a bachelors degree in international studies and Russian
language from Trinity University in San Antonio and a masters degree in
Russian studies from the University of Washington.
Alaska Airlines and sister carrier, Horizon Air, together serve 88 cities
through an expansive network throughout Alaska, the Lower 48, Canada and
Mexico. For reservations visit alaskaair.com. For more news and information,
visit the Alaska Airlines/Horizon Air newsroom at
http://newsroom.alaskaair.com.
